https://www.hayleelove.com/work daily 1.0 2021-04-06 https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5acd4f5070a6adb353768f49/1523404624964/ WORK - Book Series Concept, Cover Design Design a conceptual series of book jackets for Barnes & Noble Classics.   This carefully selected collection of literature sends the curious mind on its journey into self-discovery. In a culture that encourages conscious consumerism, this series adds value to the lives of its readers by exclusively releasing novels that evaluate perspectives of race, intimacy, nature, and morality. Artwork from four emerging photographers was recreated to give a modern interpretation of four timeless compositions that speak to the truths that constitute our selfhood.   https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5acd4ffc352f53f7b7747156/1523404796793/ WORK - Original Typeface, Specimen Book, and Poster Design a custom typeface for OVO, Drake’s Hip-Hop recording label and clothing line.   The creation of Ovonto was inspired by OVO’s minimalistic brand identity and the variety of industries the brand has a presence in. The name of the typeface was devised from a combination of OVO and its headquarters in Toronto. The typeface is universally understood, but contributes to the brand’s sense of exclusivity.     https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5acd500c6d2a73d18447f17b/1523404812940/ WORK - App Redesign Redesign Palmetto Citizen’s mobile banking app making its current functions more accessible.   The updated app design makes existing features, such as BillPay and Mobile Check Deposit, easier to find and use. The development of the app aggregates data in a way that’s easy to read and understand, even when Accessibility Options are active. The design improves the overall experience by unifying features under a single interface and providing additional security settings.   https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5acd501d2b6a28a577fa4d20/1523404829113/ WORK - Packaging Design and Branding Redesign liquid foundation packaging to resolve application issues. Brand the new packaging.   Applying liquid foundation is an art in itself and often takes more time than it should. The updated packaging includes an applicator that offers more control during the application process. The bottle is created with recycled glass, extending the life of the product and reducing the environmental impact. Lights Out is created under the brand Electric Cosmetics with a design targeting the beauty conscious young adult.   https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5acd50650e2e72484fc8bdca/1523404901286/ WORK - Website Design and Rebrand Redesign a website for Painted Pony Tattoo that increases bookings and builds exposure.   Painted Pony Tattoo is a locally owned studio with a diverse clientele across the Upstate of South Carolina. The redesigned website integrates the deep colors of the shop and the playful voices of the artists with a new focus on usability and consumer trust. The new logo offers greater scalability and appeals to the targeted audience of young adults. Information about the studio is reorganized to meet the goals of a user considering to book an appointment at Painted Pony.   https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5acd514e0e2e72484fc8edfb/1523405134567/ WORK - Responsive Website Design Create a personal brand and website for Whitney Simmons, a YouTube star and fitness guru.   This website organizes Whitney’s content according to the way her target audience interacts with the information. Her main viewers are teens and young adults ages 15—24 who seek a healthier lifestyle. The website is designed to use as a tool to plan workouts and inspire users with Whitney’s personal fitness journey.   https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5acd518870a6adb353770070/1523405192225/ WORK - Magazine Design Create a magazine that communicates the ideas of Mid-Century Modern design.   Capsule magazine is an in-depth guide to the making of AMC’s Emmy Award-winning television series, Mad Men. The publication gives the historical context of the designs featured in Mad Men, as well as a look at the real-life advertisers that the show modeled its characters after. Articles feature designers that impacted the era and subsequently the world of Mad Men.   Created by Haylee Love, Emily Klocko, Savanna Purcell, and Jane Jones   https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5acf974c0e2e7224ab358bcc/1523554124921/ WORK - Brand Identity, Brand Standards Manual, Packaging Rebrand GNC to highlight what differentiates the company in the supplement market. Create a new logo, tagline, and brand standards manual.   GNC is known for connecting with top level athletes, but under the name True North, the company appeals to a wider variety of customers with diverse needs. True North empowers consumers to chase their goals with every touchpoint reinforcing the brand’s mission and values grounded in health and innovation. https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5acf9a6e1ae6cf7713931860/1523554823529/ WORK https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5d38da10f0f6d70001bb638d/1564006892903/ WORK https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/606c7d902f58652521fff38b/1617722768959/ WORK https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/606c7df096db114230bb9487/1617722864855/ WORK https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/606c8afc6f0ea00691a4fe6f/1617726083127/ WORK https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/606c980828a98c6a11b808e4/1617729427822/ WORK https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/606c99eb5563ac3d7baad47a/1617730027951/ WORK https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/606cdc8fb57f2f1413f5e9a9/1617747087186/ WORK https://www.hayleelove.com/about daily 0.75 2021-04-06 https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5ac3bd9d758d4667e74b24e8/1522777601461/IMG_0407.jpg ABOUT https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5a809fbae2c48393c503f7b1/1518378942108/IMG_7476.JPG ABOUT https://www.hayleelove.com/process daily 0.75 2018-04-10 https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5ac3ba04aa4a99acb77b924a/1522776589897/IMG_9386.JPG PROCESS https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5ac3ba11f950b7e4541e1a8d/1522776596643/Scan+5.jpeg PROCESS https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5ac3ba256d2a73fe5506dc1d/1522776621052/ PROCESS https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5ac3ba196d2a73fe5506d9d6/1522776604603/3.+sketch-5.jpg PROCESS https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5ac3ba351ae6cf8d1f70db73/1522776635351/IMG_5099-1.jpg PROCESS https://static1.squarespace.com/static/5a808ebd90bade12ee8fcf04/t/5ac3ba3e575d1fa8367eb166/1522776643932/Dubois.jpg PROCESS